(Warning: Strong languages ahead)
To start this piece, let's remember the story of King Midas, who is said to possessed "The Golden Touch" in a literal sense, capable of turning everything he touched into gold, as per his wishes as told by the Greek Mythology. His ability is viewed as both a blessing and a curse, as the Golden King himself turns everything into gold just with a mere touch of his fingers, including his own daughter. He said to have died of starvation due to his supposed gift. But imagine now those same exact powers, but minus the "gift" aspect, only a full-blown curse, then you get the woke culture, modern feminism, and the "Diversity, Equity and Inclusion" Mantra.
We all see in recent times when big corporations trying to expand to include these "woke" groups who claim themselves to be "marginalized" but in reality, these people are the most privileged out of all American class. First of all, we're starting from the main catalyst that kick-started this hot mess, the situation between the beer brand Bud Light and a supposed "trans influencer" and female appropriator Dylan Mulvaney. We all know what transpires this disaster, and it all began when Mulvaney threw a party to celebrate his 365 "days of girlhood". Something that he came up with after he realized that being a "non-binary" is not enough for him to gain a massive following. Hell, an esteemed actress like Drew Barrymore even knelt before the jackass. Moving on, after that event, Mulvaney started to get various endorsement deals, one of them was from the Anheuser-Busch beer company, which is the parent company of several well-known American beer brands like Budweiser, and of course Bud Light.
And to support the campaign, Bud Light issued new packaging of their commemorative beer with Mulvaney's face printed on it, with his exaggerated, obnoxious, and creepy smile. Prior to this fiasco, the fucker appeared as an ambassador for beauty product Ulta Beauty, by participating in a podcast hosed by the company. To say that the interview was a hot mess will be an understatement. On the other side, Nike, the American sports brand, also did an endorsement deal with the dude, and on his video, he was depicted dancing (obnoxiously, mind you) while wearing the Nike sports bra, which is obviously designed for women who are BIOLOGICALLY VERIFIED BY THEIR FUCKING HORMONES AND GENITALS.
And sure enough, backlash ensued. Anheuser-Busch suffered a massive loss in the stock market, with millions and millions of either Budweiser or Bud Light beers piling up unsold. And this is not an isolated incident as well. Thousands of Americans who are fed up with the whole woke culture banded together and launch a massive boycott around the United States, purchasing alternative beer brands aside from the ones by Anheuser Busch. Nike is no different either, as the brand faced harsh blowbacks over the deal, even some (real) female athletes called for boycott over the brand deal. Just recently, the department store Target launched an LGBT friendly fashion line AIMED FOR KIDS! Not only that, the fast-food chain like Chick-Fil-A, once celebrated by conservative Americans for their religious platform has now fell off the cliff and endorsing the woke LGBT agenda. And this is done en-route to the month of June, known otherwise by the rainbow mob as the "Pride" month. Ironic? I know. Dedicating an entire month to the heaviest and deadliest sin of all seven deadly sins must be hard on your asses.
Despite all the outcry, companies who turn to wokeness for profit is not a new issue. There is one standard scoring index that literally grants and deducts points solely based on how woke the corporations can be, and it's called the Corporate Equality Index (CEI). This dumpster fire is proposed by the group called Human Rights Campaign, probably one if not the biggest left-wing, Soros-funded human rights group in existence. the premise of this index is to literally judge every corporate entity in America on how well they can pander to these groups, including, but not limited to: LGBT+ inclusion agenda, race-based segregation of the workforce, and gender-based policies, which recently heavily favors women (but ironically, nobody even knows what a woman is). In other words, companies are deemed "inclusive enough" if all of their policies and working environment are not based on profits and financial performance, but based on how they can squeeze as many "marginalized" workers and market themselves to be as woke as possible to the point of no turning back. This is literally the same as the one being implemented in China, called the "Social Credit Score". The premise is, the better you behave in the eyes of the government, the more social credit score you get. The more unruly you behave, and you lose all of your credit score. In reality, this is total control.
Usually, I am saddened when a business that has been built for years with money, blood, sweat and tears must close its doors, often permanently, but in this case, I am actually rejoicing. Why, you may ask. I say this because unlike those businesses that unfortunately closed during the pandemic three years ago because of lack of financial support, these corporations are boycotted at the very least all because of their own decision to shove woke agendas into their consumer base. No wonder people started to look elsewhere for alternatives when the brand that they're used to suddenly caved into the alphabet mob and spewed the "Diversity, Equity and Inclusion" bullshit while at the same time neglecting their own consumers who just wanted a good product.
I guess what I'm trying to say is the woke ideology is not for everyone. As many would always say, "whatever happens in the western world, stays in western word". While human rights issues continue to be the center of mankind, forcing ideologies that would otherwise clash with traditional values of one country is not a good idea, especially when done by big corporations with only profit on their mind.